The event is the World Cell Phone Throwing Championship. The championship is in Savonlinna, Finland and is each August.You are judged by the distance you throw it and sometimes technique. Depending on the rules you either throw the phone backwards over your shoulder and count the distance of the best of three times or even more fun you can do a free style for creative points. Finland is the home of the popular cell phone manufacturer Nokia. It is unclear if the cell phone manufacturer has anything to do with this event. Why do they have the championships is because everyone wants to throw their phone a some point in time and this lets you throw it as far and hard as you want.